Watch Marianne Brown and Sarah Burningham of Little Bird Publicity discuss how designers and architects can thoughtfully position their work, clarify who they’re building their business for, and create a brand presence that grows with them over time. Rather than chasing trends or quick wins, this class focuses on building a “legacy brand”: one rooted in substance, strong point of view, and intentional visibility.

Our goal with this class is to discuss how PR fits into a larger brand strategy, how to think about digital presence vs. physical materials, shooting your work, playing the long game, and what internal systems need to be in place before investing in PR.

The format is conversational and example-driven and includes an 80 minute recording + a digital handout. Our hope is that you’ll leave this class with a better idea of how to develop a clear sense of brand identity and direction.

Topics we will cover include:

• What “building a legacy brand” actually means

• Solidifying who you are as a brand

• PR as a part of a larger ecosystem
  

• How photography plays into PR

• Client privacy & publish-ability

• Choosing where to show up (and what’s worth your energy)

• Brand extensions & growing beyond services

About Sarah Burningham

Little Bird Publicity founder Sarah Burningham has worked in PR and marketing for over 20 years, representing some of the best architects and designers in the world, including Gil Schafer, Peter Pennoyer, Rita Konig, Bunny Williams and Elizabeth Lawrence of Williams Lawrence, Robert A.M. Stern Architects, and Ben Pentreath. She also worked with several New York Times and #1 bestselling authors, including 50 Cent, Isabella Rossellini, Ralph Nader, William F. Buckley, Jr., Robyn Carr, and others.

Before starting Little Bird in 2009, Sarah ran a publicity and marketing department at HarperCollins and held director-level positions at William Morrow, Miramax, and Weinstein Books. She is also the author of numerous books and has been interviewed by the Today Show, CBS News, ABC News, NPR, the Wall Street Journal and Newsweek. 

Founding Members to our Substack get 50% off all classes. Join here and use the code at the bottom of this post for your discount.